Researchscape International conducted an online survey of 2,000 U.S. adults aged 18 to 80 years old, quota sampled to reflect the U.S. population by age, gender, region, Hispanicity, and education. The survey was fielded from June 22 to June 24, 2018.
About one in five U.S. consumers had purchased a video game in the past month, compared to one in ten who had purchased a board game and a similar amount who had purchased a card game.
In 1935, the film Mutiny on the Bounty, starring Clark Gable and Charles Laughton, won the U.S. box office movie of the year, and Parker Brothers introduced Monopoly. In some alternate universe, where people embrace movies the way they embrace board games in our universe, Mutiny on the Bounty still dominates the box office but people play a wide variety of board games.
In our universe, however, Monopoly dominates.
Cards Against Humanity is the only game created in the 21st century to make the top 20 games purchased, bought by 11 of 2,000 consumers. (Respondents could list multiple games that they had purchased in the prior month.)
|#10||Cards Against Humanity||11|
|#20||Chutes and Ladders||5|
Seven out of ten consumers who had purchased a game in the prior month had purchased it for themselves, while three out of ten bought it as a gift for someone else.
While half of consumers have no preference for playing an old or a new game, more than three times as many consumers would rather play a game they had played before than a new one (39% to 12%).
Those who had purchased a board game or card game in the past 30 days were twice as likely to be interested in playing a game new to them (25% and 27%, respectively) but still preferred to play a game they had played before (32% and 28%, respectively).
While board game enthusiasts often talk about the “cult of the new”, the majority of Americans who purchase games prefer the cult of the old.